Catch the video marketing wave

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Catch the video marketing wave

Transcription

These are the tell tale signs that a wave in marketing is just about to crash.

Here’s a break down the biggest winners in.. video marketing and why their success means widespread adoption is just around the corner. Drift, LeadIQ, …. If you’ve heard some of these companies, it’s probably because of video marketing. Not highly polished explainer videos, but lower production quality conversations packed with quality content and insights

Lower production costs allow these marketing leaders to post daily, controlling the conversation on social feeds and maximizing their awareness. And it works. Drift is the first Billion dollar company to claim conversational video as a main marketing strategy. And there are others soon to follow their lead.

Historically. Every new marketing trend has exploded after the first few companies prove the strategy’s effectiveness by passing the Billion dollar milestone. At this point, thousands of additional businesses jump in to take advantage of the new channel. Already large marketing companies are preparing for a wave, launching mainstream video marketing tools, that will be integral in their platforms. Hubspot, Drift, Sparkpost, MixMax

These are the tell tale signs that a wave in video marketing is just about to crash.  The tools are being built to ease production and lower the barrier to entry. Experimentation cycles will decrease in duration and mass adoption is on the horizon. Companies that prepare themselves.. will be in a prime position to take advantage of the transition.

It takes time to determine your video strategy, the face of your company, and your show. We started two years ago learning to perfect our videos, the sooner you start, the more you’ll stand out against you competition.

I hope you’re excited for video, I am. As always, thanks for watching this one, I’ll see you in the next one!