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The old “bag ‘em and tag ‘em” approach to sales just doesn’t work anymore.
Today, customers are doing their own research, and if they want to speak to a sales rep, they will do so under their own influence.
In this episode, James and Jonny speak with Jon Ferrara, Founder of Nimble. Jon has a clear formula for being a trusted advisor in today’s business landscape—one that can work for your team, too.
Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B M...
We spoke with 100 marketing leaders and asked 3 questions:
James and Dan provide a behind-the-scenes look into what's working and w...
We spoke with 100 marketing leaders and asked "If you could ask one ques...