22: The 5 E’s of Social Business w/ Jon Ferrara

The old “bag ‘em and tag ‘em” approach to sales just doesn’t work anymore.

Today, customers are doing their own research, and if they want to speak to a sales rep, they will do so under their own influence.

In this episode, James and Jonny speak with Jon Ferrara, Founder of Nimble. Jon has a clear formula for being a trusted advisor in today’s business landscape—one that can work for your team, too.