39: How to Equip Your Resellers to Sell Like Rockstars w/ Jen Spencer

Over 70% of the world’s goods and services are sold through a channel, through some kind of third-party distributor.

As we’re changing and evolving our sales/marketing strategies in direct sales, we also need to think about them in indirect—how we can support those partners who are face to face with our customers.

In this episode, the guys talk with Jen Spencer, Director of Sales & Marketing at AllBound. If you’re not already sold on using resellers to grow your business, you will be after listening to her.