70: The Reason Most B2B Companies Suck at Branding w/ Russ Perry

B2B branding is generally quite boring.

B2B companies are so fearful to get creative with their branding that they stick to the basics, like features and pricing, and completely pass over making an emotional connection with their audience.

Being creative doesn’t have to be complicated. You just have to find the gaps in how other companies are connecting with your audience, and then do things that people are going to notice.

In this episode, Russ Perry, Founder of Design Pickle, explains why B2B companies should be more creative in their branding and how to use humor and novel ideas to stand out.