746: 4 Ways to Align ABM & Sales for Customer Success w/ Kristen Novak

In this episode we talk to Kristen Novak, Account Based Marketing Manager for Strategic Accounts, National Instruments.

Kristen shares 4 practical ways to align your ABM efforts with sales for better results:

1. Get together during the planning stages, not later in the process

2. Attend the same training & conferences as the sales team

3. Share the same tech stack to share common language & responsibilities

4. Visit customers with the sales team for better customer conversations when both departments are represented.

Kristen will be speaking more on this topic at next month's #FlipMyFunnel conference, August 8th in Boston.

Get your tickets at: https://flipmyfunnel.com/2018-flipmyfunnel-conference/

Use the exclusive promo code for B2B Growth listeners to get 50% off: B2BGROWTH

Click here to connect with this guest on LinkedIn.