212 views

750: How to Organize Your Marketing Team to Achieve a Common Goal w/ Andrea Kayal

Aug 2 , 2018

teamandreamarketinggoalcommonkayal

In this episode we talk to Andrea Kayal, Chief Marketing Officer at Upserve.

Follow Andrea on Twitter: @andreamkayal

Andrea breaks down the steps she took in organizing a marketing team from Day 1. From setting the high level goal, using the OKR methodology (Objectives & Key Results) to organize the team by functional roles & using a collaborative process to clearly define roles & responsibilites on the team.

Andrea highly recommends checking out Randical Candor for marketing leaders and anyone leading a team.

Also in this episode, an exclusive promo code for B2B Growth listeners to get 50% off tickets to the upcoming #FlipMyFunnel ConferenceB2BGROWTH

Click here to connect with this guest on LinkedIn.

Up next

team videos from other Channels

team videos from other Channels

andrea videos from other Channels

andrea videos from other Channels

Learn how Alpha Voice can help you grow your audience