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927: Enabling B2B Buyers to Learn and Buy On-Demand w/ Elle Woulfe
Apr 1 , 2019
demandBuyersElleWoulfeIn this episode we talk to Elle Woulfe, VP of Marketing at Pathfactory.
Elle shares...
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How the expectations of B2B buyers have dramatically changed
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Common struggles in the B2B customer experience
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Lack of insight: A key challenge for B2B marketers
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The importance on "binge-able" content
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