Coffee with a CMO: Joe Chernov (InsightSquared, HubSpot, Eloqua)

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Go behind the scenes with this CMO interview of Joe Chernov (former VP of Marketing at HubSpot and current Chief Marketing Officer at InsightSquared).

Some of the topics Joe digs into:
- Micromanaging versus empowerment
- Interviewing is an overlooked skill (for marketing)
- Having no metric is better than having the wrong one
- Career transitions, to serve the business
- Hiring is the only thing that matters

Want more ‘fly on the wall’ conversations with the greatest minds in marketing? We’ve got you covered. Head to (https://www.drift.com/coffee/) to see the CMO interviews we're releasing next AND to subscribe to the series. Join the thousands of marketers that never miss an episode of Coffee With A CMO.

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