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PR for the B2B upstart - life beyond the press release

Aug 1 , 2018

lifereleasepress

In this informal Boston chat, Jon talks with Kate Gundry of Pluck PR about whether PR is dead, whether the press release is dead, and the role of a new kind of PR in the B2B enterprise startup space. They also hit on the perils of social media transparency, and how PR assesses the value of the so-called "influencer." Yes, you can get Busting the Omnichannel on iTunes.

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