006: Running A Leading Industry News Site With Jen Slegg

Jennifer Slegg takes us behind the scenes of The SEM Post, a leading news site in the Search Marketing industry. She shares insights into where she gets her story leads, why Google tested 41 shades of blue in the search results, and how she chooses guest writers. And why she spent an entire month creating a single piece of content. Whether you’re a writer, editor, SEO-fan or lover of marketing – you’ll gain a ton of knowledge from this episode!
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Links

* http://www.thesempost.com/
* http://www.thesempost.com/google-quality-raters-guide-mobile/
* http://www.thesempost.com/understanding-google-panda-definitive-algo-guide-for-seos/
* https://www.youtube.com/user/softplus
* https://authoritylabs.com/blog/7-online-marketing-conferences-attend/
* http://kristihines.com/business-digital-marketing-conferences-2016/
* http://www.seobook.com/conferences/
* https://productforums.google.com/forum/#!forum/webmasters
* How Google Works [Video: SMX 2016]

People

* Jen Slegg
* John Mueller
* Gary Illyes
* Matt Cutts
* Zineb Ait
* Mariya Moeva

Show Topics
Jen’s Background

Journalism
Pre Google

TheSEMPost

What differentiates the SEM Post
Why do you do it
Why do you love SEO

Where Jen Finds Stories

Google testing

High Quality Sites/Content

Beating expectations of the user
Perception of users

Accepting Guest Posts
Industry Conferences