036: Email List Building In The Age Of Pop-Up Penalties w/Brian Dean

Today we have our first return guest to Experts. Brian Dean (Backlinko) appeared on Episode 3 of Experts On The Wire, and his episode has been the most downloaded to date. When I heard he was going to be near my neck of the woods in New England, I jumped on the opportunity to bring you another exclusive interview with Brian.
Today – in the wake of Google announcing a Mobile Pop-Up penalty coming in 2017, we dive deep into email marketing, specifically, the mistakes people make when collecting emails on their website and the RIGHT ways to collect emails. He reveals the exact conversion rates one on one particular page (that might surprise you – it’s an untapped opportunity!) – and he tells us what the absolute most effective of email capture actually is.
He gives us his honest opinion on “Welcome Mats” and what to do with Google’s upcoming “pop-up” penalty on Mobile (coming in 2017).
Listen Now!

This interview was also recorded on video (our first video interview, and you can find it on my YouTube channel – EvolvingSEO).
Subscribe on iTunes!
Links

* SumoCon
* Brian In 2015 Presentation On Email Marketing
* Google Pop-Up Penalty Announcement
* Popups Discussed On Inbound.org
* SumoMe Tools
* OptinMonster
* About Backlinko
* Backlinko Video Presentation – How to Create Content that Converts
* How to Boost Conversions by 785%
* Experts on the Wire – Rand Fishkin episode
* Experts on the Wire – Jono Alderson episode
* Experts on the Wire – first Brian Dean episode
* YoRocket
* Facebook Ads

People

* Sujan Patel
* Brian Dean
* Bryan Harris
* Kim Roach
* Gary Vaynerchuk
* James Altucher
* Tom Brady
* Tim Ferriss
* Rand Fishkin
* Neil Patel
* Aleyda Solis

Agenda
Popup Ads

* “They’re annoying.”
* “Very few people go to a page to signup for a list.”
* Impending Google penalization (only mobile)
* “This is a first step in a long series … “
* “We have until January 10th.”

Welcome Mats

* “No,