25. DIY Tools to Optimize and Manage Your WordPress Site with David Vogelpohl

David Vogelpohl is the VP of Web Strategy at WP Engine, a premium-managed WordPress host that is designed for speed and reliability. He is an expert in hosting, online marketing, and WordPress and he’s been working in the online marketing space for 20 years. You can find David on Twitter @davidvmc.

EPISODE

While most people rely on a developer, David Vogelpohl believes that DIY website solutions provide everyone the opportunity to take on their website needs. From plugins, to finding a hosting solution package that can't be beat, many businesses and professionals are taking a hands on approach to website updates and advertising, and in turn, making more while paying out less.

We Discuss:

• The best plugins for SEO, website speed, generating revenue, and more.
• How to nurture your leads through email marketing, and close the sale.
• Website protection, correctly updating your plugins and backing up your site.
• The difference in the hosting options that are available, and why a dedicated host can benefit you.

For complete shownotes and more, please head over to www.marketingspeak.com/davidvogelpohl

LINKS & RESOURCES MENTIONED

WP Engine

WordPress

Yoast SEO

SEO Title Tag

Git

VaultPress

Sucuri Security

CloudFlare

Wordfence

Carolyn Shelby

OptinMonster

AdRotate

Optimizely

Visual Website Optimizer

Fullstory

Jared Spool on Marketing Speak

W3 Total Cache

WP Rocket

Akamai

MaxCDN

David on Twitter

STEP UP YOUR MARKETING GAME!

1. Always A/B test new ideas. Just because you think something will work better doesn't always mean that is what our customers want, get the numbers before making the change.
2. When considering CDN's, the best option is going to be different based on the location and volume of your client base. Research your options before choosing.
3. To start your WP Engine service, use the special coupon code SS20, which gives you 20% off your first payment. If you get an annual plan, it's 12 months for the price of 8.

THANK YOU FOR LISTENING!

As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!

-Stephan

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