110 views
PNR 145: The Future Owners of Newspapers? Brand Marketers
Oct 1 , 2017
futurebrandpnrmarketersownersnewspapersFor this episode of #ThisOldMarketing, Joe and Robert discuss John Oliver's take on the broken business model of newspapers. The boys believe that in the near future, you'll see brands actually owning these media properties. In other news, Gartner's new "Hype" cycle is out for marketing and Google+ closes on-air hangouts. Rants and raves include what's wrong with the buyer persona. This week's TOM example: Ernst & Young.
This week's story links:
https://www.youtube.com/watch?
The Gartner Hype Cycle For Digital Marketing And Advertising
http://blogs.gartner.com/
Google Quietly Discontinues Google+ Hangouts On Air - Pushes Users to YouTube Live
http://venturebeat.com/2016/
SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com
RANTS AND RAVES
http://tribunecontentagency.com/article/facebook039s-beautiful-mind/
https://hbr.org/2016/09/know-Up next
1:10:40Next The Musky Scent of Twitter (344)Elon Musk is all over the news, as he finally faces the inevitable...he ...
--:--Social Media Giveth, then Taketh Away (345)In this episode, Joe and Robert discuss how much a content creator can m...
--:--Ye Parlays Parler Bet (346)The formerly known Kanye West (now Ye) buys Parler for (most likely) not...
--:--Down Goes Meta (347)Twitter gets a new Chief Twit, while Meta (Facebook) sees its stock plum...
--:--Breaking Twitter News: Everything Marketers Need to Know (348)A special early-episode drop of This Old Marketing where Joe and Robert ...
