PNR 172: Fake News Creates Huge Opportunity for Branded Content

This week, Joe and Robert discuss the business model of the New York Times, and why the future could be very bright. The crisis that is fake news is creating an amazing opportunity for brands, and get ready for major acquisitions of media companies by brands.  Rants and raves include a Pixar training course on storytelling.  This week's This Old Marketing example: John Yocum Beatty.

This week's story links:

How Is The New York Times Really Doing
https://om.co/2017/02/20/how-is-the-new-york-times-really-doing/

How Fake News Is Making Real Publishers Look Good
http://www.mequoda.com/articles/audience-development/fake-news-making-real-publishers-look-good/

Magazine M&A Speculation Heats Up
https://www.thestreet.com/story/14000194/1/industry-pressures-lead-to-speculation-on-magazine-m-amp-a.html

EPISODE SPONSOR
Content Marketing Institute University - http://contentmarketinguniversity.com

 

Content Marketing Awards - 

http://contentmarketingawards.com

 

Intelligent Content Conference - 

http://intelligentcontentconference.com

RANTS AND RAVES
https://www.engadget.com/2017/02/16/pixar-free-courses-khan-academy/

https://www.nytimes.com/2017/02/14/business/dealbook/bundling-online-services.html?mwrsm=Email

 

http://tim.blog/2017/02/08/soman-chainani-the-school-for-good-and-evil/