269 views
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest quarterly results from WPP and how the slowing of advertising could mark something more than a cyclical blip. Add to that, Google begins to reimburse clients and agencies for ad fraud...but is it enough? The Washington Post adds artificial intelligence to native and Goop gets leveled by Truth in Advertising. Rants and raves include Australia (yes, the entire continent) and U-Haul Trucks. This week's TOM example - CTO Advisor.
This week's story links:
Opening Sponsor
WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr198b
WPP Sounds a Warning Signal on Consumer-Ad Spending; Shares Sink
https://www.wsj.com/articles/
Google Issuing Refunds to Advertisers Over Fake Traffic, Plans New Safeguard
https://www.wsj.com/articles/
Washington Post Brings Artificial intelligence To Its Native Ads
https://digiday.com/media/
The Engagement Gap: How B2B and B2C Firms Are Missing The Mark
https://www.marketingprofs.
Gwyneth Paltrow’s Goop Just Got Slammed For Deceptive Advertising
https://www.buzzfeed.com/
http://www.mumbrella.asia/
https://www.uhaul.com/SuperGraphics/
Up next
1:10:40Next The Musky Scent of Twitter (344)Elon Musk is all over the news, as he finally faces the inevitable...he ...
--:--Social Media Giveth, then Taketh Away (345)In this episode, Joe and Robert discuss how much a content creator can m...
--:--Ye Parlays Parler Bet (346)The formerly known Kanye West (now Ye) buys Parler for (most likely) not...
--:--Down Goes Meta (347)Twitter gets a new Chief Twit, while Meta (Facebook) sees its stock plum...
--:--Breaking Twitter News: Everything Marketers Need to Know (348)A special early-episode drop of This Old Marketing where Joe and Robert ...
