162 views

PNR 35: Does Sponsored Content Have a Trust Problem?

Oct 1 , 2017

problemcontenttrustpnrsponsored

In this episode of #ThisOldMarketing, Joe and Robert discuss Walmart's big data move and what it means for brands. The boys also discuss research showing that sponsored content may have a trust problem, as well as what an article looks like when a freelance writer goes off. Rants and raves includes Lebron's text-based decision announcement.  This week's TOM example: Credit Suisse's magazine from 1895: Bulletin.

Up next

problem videos from other Channels

problem videos from other Channels

content videos from other Channels

content videos from other Channels

Learn how Alpha Voice can help you grow your audience