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In this episode of #ThisOldMarketing, Joe and Robert discuss the big $48 million dollar purchase of content agency King Content, followed by a discussion around more M&A to come in 2016. Oracle buys Maxymiser for further proof. The boys then discuss, in detail, the F&W model that all brands can learn from, and, Facebook now draws more news traffic than Google (or do they?). Raves include the New York Times email newsletters and the opportunity for local publishers. This week's TOM example of the week: Sherwin Williams.
This week's stories include:
Elon Musk is all over the news, as he finally faces the inevitable...he ...
In this episode, Joe and Robert discuss how much a content creator can m...
The formerly known Kanye West (now Ye) buys Parler for (most likely) not...
Twitter gets a new Chief Twit, while Meta (Facebook) sees its stock plum...
A special early-episode drop of This Old Marketing where Joe and Robert ...