104 views

PNR 93: 2016 Will Be the Year of Content Marketing M&A

Oct 1 , 2017

PNR: This Old Marketing

yearmarketingcontentm&apnr

In this episode of #ThisOldMarketing, Joe and Robert discuss the big $48 million dollar purchase of content agency King Content, followed by a discussion around more M&A to come in 2016.  Oracle buys Maxymiser for further proof.  The boys then discuss, in detail, the F&W model that all brands can learn from, and, Facebook now draws more news traffic than Google (or do they?).  Raves include the New York Times email newsletters and the opportunity for local publishers.  This week's TOM example of the week: Sherwin Williams.

This week's stories include:



F+W Chairman Talks about the Company’s Decisive Strategic Shift to ECommerce
http://www.pubexec.com/article/content-change/


Facebook has Taken over for Google as a traffic source for news
http://fortune.com/2015/08/18/facebook-google/
 
SPONSOR
StudioD and the Content Marketing Files.  Download here: bit.ly/studiod-cmfiles.

RAVES

Robert
http://www.themediabriefing.com/article/why-local-publishers-are-well-placed-to-become-service-providers
 
Joe
 
This Old Marketing Example - Home Decorator Magazine (now STIR)
http://www.sherwin-williams.com/architects-specifiers-designers/inspiration/stir/
 

Up next

year videos from other Channels

year videos from other Channels

#559: Forget New Year’s Resolutions and Conduct a ‘Past Year Review’ Inst...
06:15
alphavoice.io
#559: Forget New Year’s Resolutions and Conduct a ‘Past Year Review’ Inst...
06:15
Entrepreneurship- The Tim Ferriss Show- Tools of Titans
#559: Forget New Year’s Resolutions and Conduct a ...
The story of a one-year plan that turned to a 30-year federal career
12:09
The story of a one-year plan that turned to a 30-year federal career
12:09
Tom Temin- Federal Drive with Tom Temin- Senior Executive Service
The story of a one-year plan that turned to a 30-y...
Congress looks to next year to take up where it'll leave off this year
19:24
Congress looks to next year to take up where it'll leave off this year
19:24
Congress- Democrats- Republicans
Congress looks to next year to take up where it'll...
What full-year appropriations halfway through the year means to contracti...
17:36
What full-year appropriations halfway through the year means to contracti...
17:36
Congress- Tom Temin- Federal Drive with Tom Temin
What full-year appropriations halfway through the ...
Ep. 19: Inbound Marketing New Year's Resolutions
19:09
Kathleen Booth
Ep. 19: Inbound Marketing New Year's Resolutions
19:09
kathleen- marketing- new
Ep. 19: Inbound Marketing New Year's Resolutions
#92 – 2017: The Year in Review
1:06:25
#92 – 2017: The Year in Review
1:06:25
Review- Year
#92 – 2017: The Year in Review
716: Putin is Making This Man $50 Million Per Year
22:55
716: Putin is Making This Man $50 Million Per Year
22:55
year- man- putin
716: Putin is Making This Man $50 Million Per Year
653: She Invests $120 Million Into Financial Tech Companies, 39 Graduates...
23:20
653: She Invests $120 Million Into Financial Tech Companies, 39 Graduates...
23:20
tech- company- fund
653: She Invests $120 Million Into Financial Tech ...
MINISODE - Word of the Year
25:05
Emily Thompson and Kathleen Shannon
MINISODE - Word of the Year
25:05
freelance- creativeentrepreneur- beingboss
MINISODE - Word of the Year
My Biggest Wins and Losses of the Year
45:15
Lewis Howes
My Biggest Wins and Losses of the Year
45:15
year- Biggest- Losses
My Biggest Wins and Losses of the Year

marketing videos from other Channels

marketing videos from other Channels

Putting the Revenue Back Into Marketing with Elle Woulfe (VP Marketing, P...
29:48
Putting the Revenue Back Into Marketing with Elle Woulfe (VP Marketing, P...
29:48
drift- live chat- drift live chat
Putting the Revenue Back Into Marketing with Elle ...
Ep. 124: B2B influencer marketing Ft. Lee Odden of TopRank Marketing
53:03
Kathleen Booth
Ep. 124: B2B influencer marketing Ft. Lee Odden of TopRank Marketing
53:03
marketing- inbound
Ep. 124: B2B influencer marketing Ft. Lee Odden of...
Ep. 176: How PFL is using tactile marketing automation to get big marketi...
43:40
Kathleen Booth
Ep. 176: How PFL is using tactile marketing automation to get big marketi...
43:40
inboundmarketing
Ep. 176: How PFL is using tactile marketing automa...
Are You Really Marketing Your Business Online? Best Online Marketing Stra...
04:04
Are You Really Marketing Your Business Online? Best Online Marketing Stra...
04:04
Online Marketing- Online Marketing Strategies- Marketing Online
Are You Really Marketing Your Business Online? Bes...
PNR 183: In 10 Years, Content Marketing Will Be Just Marketing
Content Marketing Institute
PNR 183: In 10 Years, Content Marketing Will Be Just Marketing
year- marketing- content
PNR 183: In 10 Years, Content Marketing Will Be Ju...
Global Marketing Insights | Marketing For The Now Ep. 8
1:47:22
Alex De Simone
Global Marketing Insights | Marketing For The Now Ep. 8
1:47:22
Marketing- marketing- Global
Global Marketing Insights | Marketing For The Now ...
CONEX S7: Six Content Marketing Pros Share What's Wrong With Content Mark...
27:04
CONEX S7: Six Content Marketing Pros Share What's Wrong With Content Mark...
27:04
what- today- marketing
CONEX S7: Six Content Marketing Pros Share What's ...
$1,500,000 Network Marketing & Affiliate Marketing Giveaway
05:19
$1,500,000 Network Marketing & Affiliate Marketing Giveaway
05:19
affiliate marketing- rank up now- network marketing business
$1,500,000 Network Marketing & Affiliate Marketing...
- BRAND NEW - How To Use Social Media For Marketing - Social Media Market...
09:19
- BRAND NEW - How To Use Social Media For Marketing - Social Media Market...
09:19
Social Media Marketing- Social Media Marketing Tips- Social Media Marketing Strategy
- BRAND NEW - How To Use Social Media For Marketin...
EVOLUTION OF NETWORK MARKETING - What Is Network Marketing?
09:19
EVOLUTION OF NETWORK MARKETING - What Is Network Marketing?
09:19
Network Marketing Training- Network Marketing Success- Network Marketing
EVOLUTION OF NETWORK MARKETING - What Is Network M...

Learn how Alpha Voice can help you grow your audience