#2 How a bracelet can tell us what love means with Chrissie Lam

"Love is proportional to will power."
In this episode, I’m joined by Chrissie Lam a change-making fashionista to find out how a bracelet can tell us what love means.

In a collaborative effort, Chrissie’s created the LOVE IS bracelet, its produced by Maasai tribes and distributed on mass scale by American Eagle and Whole Foods.

This conscious business all started with a throwaway Instagram photo of strangers on a plane talking about what love means. She set out on an expedition across 100 countries to crowdsource more definitions and was keen to create jobs, rather than charity through this work.

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