François Goube Shares Why Data is so Important in SEO

François Goube of OnCrawl joins Kelsey Jones for a discussion on why data in SEO is so important and how we can use it to prove ROI. Francois and Kelsey also discuss how to use data to educate your clients and make sure they know the right questions to ask. Finally, Francois and Kelsey talk specifically about what types of data you should be paying attention to and what time frames you should be looking at when viewing results.