CONEX S6: How Fortune 500 Marketing Experience Can Work for a Niche Market

Beth Taylor, Marketing Director at the Airline Tariff Publishing Company, joins the Content Pros Podcast to dig in to what it's like to go from owning content in a large organization to building the marketing department of a small organization from the ground up.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

In This Episode

• How internally answering tough questions about your campaign before implementation leads to more successful executive buy-in
• Why marketing for an intangible product means bringing it in to the physical realm
• How starting from scratch in an established industry leads to a thrilling and rewarding career
• Why successfully relaunching a marketing campaign sometimes means not waiting for permission

Resources

• Beth Taylor on Twitter: @BethATaylor20
• Airline Tariff Publishing Company (ATPCO)
• IBM RemixIT
• Viral Clippers Beat
• Lenovo: Users Happen

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