CONEX S5: The Secret to Exponential Brand Growth Through Podcasting and Atomization

Jess Ostroff, Managing Editor and Executive Producer for Convince & Convert, joins the Content Pros Podcast to share her secret to building long-term brand recognition and credibility through content.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip: Flip the Switch
• ClearVoice
• Convince & Convert: The Business of Story

In This Episode

• How the evolving world of marketing leads to learning on the fly
• Why producing in the modern media realm means doubling as IT support
• How podcasting leads to a more unique and personal connection with an audience that builds your credibility and brand
• Why maintaining credibility means keeping a healthy amount of skepticism for new developments
• How content atomization leads to wider reach and greater insight into what your audience wants
• Why building your brand up means drilling down in content

Resources

• Jess Ostroff on Twitter: @jessostroff
• Convince & Convert
• Social Pros Podcast
• Don't Panic Management
• Zencastr

Visit ContentProsPodcast.com for more insights from your favorite content marketers.