CONEX S4: Why Wikipedia Trumps Snapchat When It Comes to Organic Ranking

Justin Levy, Director of Social Marketing at Citrix, joins the Content Pros Podcast to share how Citrix cultivates content to fill 80 blog posts per month while pushing free SEO real estate through Wikipedia.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip: Flip the Switch
• ClearVoice
• Convince & Convert: The Business of Story

 

In This Episode

• How an open publishing system for internal content leads to a decrease in employee advocacy and engagement
• Why a consistent voice for a corporate blog means maintaining consistent voices for different personas
• The dangers and advantages of tagging
• How incorporating Wikipedia management into marketing leads to a deep SEO strategy

 

Resources

• Justin Levy on Twitter: @justinlevy
• Citrix's Facebook, Twitter, Instagram, YouTube, Wikipedia, and Blogs

 

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