EP 430: $400k in 2015, Focused $30k Funnels In 2016 For Instagram Help with Sue B. Zimmerman

Sue Zimmerman, the creator of the online Instagram course Ready, Set, Gram! In addition to her popular instruction, Sue is also a powerful speaker on prominent stages like Social Media Marketing World, and a highly sought after business coach. She's passionate about teaching business owners and marketing professionals how to leverage the power of Instagram to get tangible business results.

Famous Five:

• Favorite Book? – Book Yourself Solid
• What CEO do you follow? – Sophia Amoruso
• Favorite online tool? — Dropbox

• Do you get 8 hours of sleep?— “Absolutely. I have to”
• If you could let your 20 year old self know one thing, what would it be? – “I wish I knew how to collaborate with people who I knew, like and trust.”

 

Time Stamped Show Notes:

• 01:37 – Nathan introduces Sue to the show
• 02:40 – Sue’s focus at the moment
• • 02:45 – How to leverage power of Instagram stories
• 03:04 – How Sue makes money in teaching
• • 03:17 – Successful online courses
  • 03:56 – Paid webinar
  • 04:18  - Sent email to list of a little over 21,000
• 05:24 – Registration from the list
• • 05:50 – Thousand seats for webinar
  • 05:58 – UTM links
• 06:20 – Maximum revenue for successful campaign
• • 06:26 – Between $5,000 and $10,000 on a week  preparation
• 07:10 – How to manage priorities with the team
• • 07:23 – Nurture sales funnel
  • 07:48 – Ready, Set, Gram
• 08:43 – Partnered with trusted affiliate
• 09:27 – Business model
• • 09:35 – Online marketing educators
• 09: 58 – Payment per student
• • 10:09 – $700/month on a 6-month plan
• 10:33 – Create a micro community
• 11:25 – Total revenue for 2015
• 11:35 – Goal for 2016
• 12:03 – Closed her store last year
• • 12:27 – Started her store in 2007
• 12:52 – Sue’s payment per speech
• • 13:05 – First paid speaking gig
  • 14:04 – Different ways to get compensation when you speak
• 14:40 – Connect with Sue thru her Instagram and use the hashtag #suebmademedoit and tag her and Nathan
• 17:35 – The Famous Five

 

3 Key Points:

• Take the risk—removing something valuable from your live is worth it if that valuable thing keeps you from growing.
• It always feels good to be able to help and empower people.
• Focus on your priorities – teamwork always come in handy.

 

Resources Mentioned:

• Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers.
• Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
• Freshbooks – The site Nathan uses to manage his invoices and accounts.
• Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
• @suebzimmerman – Sue’s Instagram
• SueBZimmerman.com – Sue’s website
• Show Notes provided by Mallard Creatives