EP 501: Track Uninstalls with $325k in Funding, 15 Customers, with CEO Pritesh Vora of Uninstall.io

Pritesh Vora. He has over 10 years of experience specializing in building and growing innovative technology products. He was a formerly a partner at 1000Lookz and the business head at NotiPhi. He has also worked at TCS, one of India’s biggest IT service companies across US, Europe and India. He has a Bachelor in Technology from MSIT.

Famous Five:

• Favorite Book? – Zero to One
• What CEO do you follow? –  Elon Musk

• Favorite online tool? — Buffer
• Do you get 8 hours of sleep?— No
• If you could let your 20-year old self, know one thing, what would it be? – “Definitely, knew more about how to see the business”

Time Stamped Show Notes:

• 01:22 – Nathan introduces Pritesh to the show
• 02:10 – Uninstall.io is Pritesh’s current company
• 02:14 – Uninstall.io is a niche analytics company
• • 02:40 – Uninstall.io provides analytics to popular mobile apps
• 02:50 – Uninstall.io is a SaaS business with monthly subscription and fees depending on the number of users and modules
• 03:02 – Average pay per customer is $100,000 a month
• 03:11 – Uninstall.io was launched in 2015
• 03:22 – Uninstall.io was bootstrapped for the first 6-8 months and raised $365K
• 03:50 – Uninstall.io is currently serving more than 150 apps
• 04:36 – ARR is currently $100K
• • 04:48 – MRR is around $10K
• 05:00 – Uninstall.io currently has 15-17 customers
• 05:23 – Pritesh shares why companies leave after just a few months
• 06:37 – Pritesh and his team are still working on how to make customers stay
• 08:30 – Pritesh and his team are learning more about their customers’ needs and data so that Uninstall.io can become indispensable to them
• 09:00 – People have a typical analytic scheme in their company
• 09:25 – Uninstall.io has 10 people on their team
• 09:44 – Uninstall.io is using shared resources to take the data from each account
• 10:00 – Average CAC
• 10:38 – Average monthly salary
• 11:12 – Pritesh and his team are based in India
• 12:00 – Lifetime value
• 12:47 – Pritesh still has around $150K in the bank
• 13:02 – Pritesh is currently spending $20,000 for the expenses
• 13:40 – 2015 revenue is around $45,000
• 14:12 – Connect with Pritesh through his Twitter, website and blog
• 15:55 – The Famous Five

3 Key Points:

• Work to know your niche and target market on a deeper level.
• Having a business is a continuous experiment—it’s how one learns and adapts.
• Focus on your team first and look after them well.

Resources Mentioned:

• Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
• Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
• Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens and follow-up with email sequences
• @PriteshVora – Pritesh’s Twitter handle
• Uninstall.io – Pritesh’s business website
• Blog.Uninstall.io- Pritesh’s blog site
• Show Notes provided by Mallard Creatives