This Week in Books - Brian Altounian of Wowio.com

Bibliotech: The Evolution of Digital Publishing. Episode 3: 'Browser Books' - Brian Altounian, President of Wowio.com. There's a new breed of ebook in the process of being born: the Browser Book. You read in your browser, using an app or widget that mimics a book. It's large, in-color and -- unlike the Kindle -- nothing is lost in the translation from paper to digital. Browser books are streamed media, so they can also have real-time and geo-targeted advertising. Brian Altounian, President of Wowio.com -- one company bringing 'Browser Books' to the mainstream -- discusses. Wowio, Scribd and Docstoc are all demo'd (and embedded below).

Opening music by MOODORGAN.