127: How Call Attribution Can Support Your Marketing Efforts While Driving Sales w/ Brendan Jackson

There are certain things that people prefer to talk about over the phone (life insurance, etc.).

Call attribution allows you to treat calls as a conversion, a time to optimize spends. Phone leads convert 10-15 times better than web leads.

In this episode, Brendan Jackson, Director of Marketing at Dialog Tech, talks about call attribution and how it can support your marketing effort while driving sales.