134: How to Integrate Your Brand’s Story into a Sales Call w/ Jen Grisanti

Your brand’s story is an essential selling point that might be falling by the wayside.

Not only do you need to clearly define what you’re selling, but you need to express why you’re selling it. Connecting your brand communication strategy to the problems your client is where deals close.

In this episode, Jen Grisanti, story career consultant at Jen Grisanti Consultancy, Inc and writing instructor at NBC, talks about the elements of a brand’s story and how to use that story to drive sales.