171: What is Content Activation? w/ Louis Jonckheere

Sales and marketing departments for B2B companies are spending $5.2 billion a year on creating and delivering content.

Shockingly, only 30% of that content is actually being used.

Content waste is costing companies, so how can marketers start producing content that both salespeople and customers can actually put to use?

The short answer: Content activation.

In this episode, Louis Jonckheere, Co-Founder and Co-CEO of Showpad, explains what content activation is and how to make it work for you.