67: Stop Saying "People Buy From People They Like" w/ Jim Keenan

Stop caring if people like you; it does not matter.

In sales, you could be the most charismatic, friendly rep, but if your product does not deliver value then you won’t make the sale, period. Trust is what’s most critical, and that doesn’t always correlate to being liked.

In this episode, Keenan, CEO of A Sales Guy and Author of Not Taught: What It Takes to be Successful in the 21st Century That Nobody’s Teaching You, breaks down the truth about needing to be liked in sales in the “I Like My Salesperson” Matrix.