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May 5 , 2018
whatintelligenceaccountdanielbasedbarberThe standard 20% win rate in sales is no longer acceptable, and data is driving the change.
Data is the core of any organization, and forming intelligence around that data sets the organization up for success. This is known as account-based intelligence, and it’s changing the game of B2B sales.
In this episode, Daniel Barber, VP of Revenue at Node.io, explains the importance of being data-driven when exploring the account-based model.
Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B M...
We spoke with 100 marketing leaders and asked 3 questions:
James and Dan provide a behind-the-scenes look into what's working and w...
We spoke with 100 marketing leaders and asked "If you could ask one ques...