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74: What is Account-Based Intelligence? w/ Daniel Barber
May 5 , 2018
whatintelligenceaccountdanielbasedbarberThe standard 20% win rate in sales is no longer acceptable, and data is driving the change.
Data is the core of any organization, and forming intelligence around that data sets the organization up for success. This is known as account-based intelligence, and it’s changing the game of B2B sales.
In this episode, Daniel Barber, VP of Revenue at Node.io, explains the importance of being data-driven when exploring the account-based model.
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