81 views

983: What Marketers Can Learn from Product Leaders w/ Martin Gontovnikas

May 2 , 2019

leaderproductmarketerWhatMartinGontovnikas

In this episode we talk to Martin Gontovnikas, VP of Marketing and Growth at Auth0.

His friends call him "Gonto" and here's what he shared about applying product principles to marketing:

1) There's no silver bullet. Never trust the people who says "Facebook Ads always works". It's all around understanding people's habits. I do that through qualitative interviews for the target persona.

2) It's all about experimentation. Define short experiments, validate them, learn from the failures and double down on successes.

3) You can do User Testing or User Research for your marketing campaigns before building them out. The most expensive thing you can do is build. Therefore, we try to only build and work on campaigns that will work.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Up next

leader videos from other Channels

leader videos from other Channels

product videos from other Channels

product videos from other Channels

Learn how Alpha Voice can help you grow your audience