106 views
As a small business, don't make the mistake of going to wide with your content strategy before you even get started. In this episode of Content Inc., Joe Pulizzi discusses the importance of going small to get big. So often we are tempted to go wide with our content, when it makes more sense to go very niche with perhaps one buyer persona, or even a specific group of buyers within that persona. Don't try to compete with brands that have bigger budgets. Do what you do well in a tighter, niche area and go deep with your content.
Up next
05:32Next Four Critical Questions that Drive Your Content Business (424)Are you in a content slump? If so, perhaps taking a hard look at these f...
- 06:24The TLDR on the OpenAI Soap Opera (423)
Here's everything you need to know about what happened at OpenAI in less...
- 05:19Finding the Money to Support Your Content Business (422)
Sometimes we get into a rut as content entrepreneurs, using the same old...
- 06:30Your Content Must Be Different. Here's How. (421)
The biggest problem right now with new content launches is differentiati...
- 06:01Critical Content Productivity Tips (420)
Last week I listened to a best-selling author give a masterclass on writ...
