Hiten Shah On Content Marketing, SaaS, Sales, Bots, And More at Drift

Subscribe: https://goo.gl/2pRvjN
http://drift.com/ - Hiten Shah (of KISSmetrics, Quick Sprout, and Crazy Egg) hung out at Drift last week. So Hiten and Dave Gerhardt stopped to chat about content marketing, SaaS, sales, bots, podcasting, learning, and more.

We're calling it Hangin' with Hiten.

Here's what they talk about (and when they talk about it):

Learning: (0:54)
- The different styles of learning
- How to figure out how you learn best

Content: (Starts at 1:50)
- Most companies aren't good at content
- Good content builds your brand
- How to use blogging
- The goals of blogging
- Blogging isn't a direct response channel - content builds brands
- How to measure content success

Podcasting: (Starts at 3:42)
- Podcasting is a hot content channel right now
- Why start a podcast
- Goals around podcasts
- Build a brand with content

*Pause to move the "coffee" (Starts at 5:00)*

SaaS Sales Trends (Starts at 5:05)
- SaaS sales trends
- "Helping is the new selling"
- MQLs, lead forms, predictable revenue model
- A more human way for your business to do marketing
- The shift in SaaS sales and the predictable revenue model
- Optimizing bottom of the funnel

Bots: (Starts at 7:57)
- Bots are the big topic in SaaS right now
- What's real about bots and what's hype
- Artificial intelligence
- Using bots to scale efficiency and optimize sales
- Bots augmenting humans

Book Recommendation: (Starts at 10:09)
- Hiten Shah's book recommendation
- The 5 Elements of Effective Thinking
(Amazon: http://amzn.to/2gKIy3U)

Hope you enjoy Hangin' with Hiten!

Start talking to your website visitors today (it's 100% free to get started): https://www.drift.com/ 😊

Twitter: https://twitter.com/Drift
LinkedIn: https://www.linkedin.com/company/driftt/
Instagram: https://www.instagram.com/drif.t/
Facebook: https://www.facebook.com/driftcom/
Snapchat: Drift_HQ