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Jan 5 , 2019
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https://blog.drift.com/introducing-drift-sequences/
The days of spray and pray are over.
The best sales reps are helpful and personal. They are tour guides – more likely to be a product expert than a pushy salesperson.
That’s because the way we buy has changed.
According to a recent Forrester study, 57% of prospects will make up their mind before they talk to sales.
Honestly, I feel like 100% of my interactions with sales are after I’ve already made a decision to buy something.
The days of spray and pray are over. The best sales reps are helpful and personal. Drift Sequences helps sales teams have more conversations with their prospects.
https://blog.drift.com/introducing-drift-sequences/
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