022: One Brand, A Thriving Community, Blog Comments & How They Help SEO

Hey everyone we’re going to do something a little different today.
I had wanted you to meet someone, from a brand that I’m sure you’ve all heard of (we’ll reveal that in a moment):
But first, this is a brand that has:

532,000 likes on their facebook page
A Single Article With 79+ Linking Root Domains
And Domain Authority of 75

OK, I’m telling you all those numbers just to impress you – and also to say that I know metrics matter. But HOW you get those metrics matters even more.
And this brand has done so, by building a thriving community. Just today, one of their organic facebook posts has 38 comments, over 1,100 shares and almost 2,000 likes.
To quote the person from this brand I want to introduce you to – she says: a positive brand interaction “builds friendship. Friendship builds loyalty. And loyalty will eventually build sales.”
You can see why I wanted to talk to her.
So, with some persistence,  I found her email address and reached out to ask for an interview.
Their PR company wrote back
and said…
…. you didn’t think I was going to tell you everything in the description? 🙂
Listen to the show to find out.
Enjoy.

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Links

* DJ Waldow’s Video From 2012
* Feature Brand’s Website
* Brand Facebook Page
* The Broken Art of Company Blogging
* Google: Comments Help SEO
* Buffer’s Lost Traffic Post
* Inbound.org
* Growth Hackers
* Reddit
* Marketing By Sharing
* 80/20 SEO

People

* PJ Hamel
* DJ Waldow on Twitter
* DJ Walow’s Website
* Jason Fried
* Jennifer Slegg
* Gary Illyes

Agenda

* …something different

* They have over 500,000 likes on Facebook
* “They Said No”
* We’re going to do it anyway


* Using Facebook To Build Friendships

* “I was a writer first”
* Technology Connects People
* Ask For Help
* Learn About Your Audience
* This Brand’s Best Social Channel
* Friendship->Loyalty->?
* Be An Educator


* Why Community Is Important For SEO

* The Broken Art of Company Blogging
* Google: Comments Help SEO
* Buffer’s Lost Traffic


* 5 Ways To Inspire Blog Comments

* Asking For Help
* Researching & Focus Groups
* Education
* Friendships