032: The Candid Story Of My Journey From Poor Musician To Evolving SEO

Today’s episode features a reverse interview – with me! I sat down with Tom Critchlow at the Marriot in Times Square, while I was there for Affiliate Summit as a speaker.
I reveal a LOT to Tom in the interview – including where “Evolving SEO” got it’s name, challenges we face now, how I approach speaking, the growth of this podcast, what it’s like working with my wife Sarah, unexpected outcomes of podcasting  – and a better term I’ve been using secretively (in my head) to describe “S.E.O”.
Enjoy!

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Links

* Tom Critchlow on Episode 20 of Experts
* University of New Hampshire
* The 7 Habits of Highly Effective People
* Moz
* SEO Book
* Experts on the Wire
* Podcast Movement
* 37 Signals
* Wistia
* Smart Passive Income
* Dr Sanjiv Chopra on Vitamin D
* Dan’s AMA in Inbound (links to my reply to Ed about health)
* Tom’s post on his consulting work

People

* Dan Shure
* Tom Critchlow
* Jason Holterhaus (Bloomberg News)
* Wil Reynolds
* Rand Fishkin
* Sujan Patel
* Jennifer Slegg
* Dave Gerhardt
* Cyrus Shepard
* Phil Nottingham
* Pat Flynn

Agenda

* “My mother realized I love music when I was three-years old.”
* “I had a Bucket Band group with friends from high school.  It was like a little business.”
* “I would drive 2 hrs. oneway to play an $80 gig.”
* “I started with me literally having no money.”
* “I learned to build a website from scratch.”
* “We can still talk about the industry being … ‘free jazz'”
* “The term ‘SEO’ is terrible.”
* “… We have the real world, the digital world, and a search engine …”
* Search Ecosystem Optimization?
* “SEO is a tool.”
* “What am I about?  Therefore, what’s my business about?”
* “I bought the Evolving domain in December of 2010 and that was the same time I started the LLC.”
* Working with a spouse
* “The podcast has done things I didn’t expect.”
* “90% for me is vitamin D.