064: Noah Kagan on How To Craft A Winning Marketing Plan

One thing we ALL struggle with is too many options. Whether it’s the millions of song options I have on Spotify, the 100’s of flavors at an ice cream stand – or marketing.
The thing I love about today’s guest’s approach to marketing is it’s so … simple. Not easy, but simple. Noah provides a framework and importantly mindset approach to how to arrive at – and execute upon this simplicity.
THEN … about halfway through (around the 34 min mark) we turn the tables. Noah wanted to learn more about SEO. So I prepared some personal SEO advice for his site OK Dork.
Enjoy!

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Slides
Here are the slides/visuals to go with my SEO tips for Noah:

12 SEO Strategies For OkDork – Slides from Podcast w/Noah Kagan from Evolving SEO
Video
Here are the slides in real time matched to the audio so you can follow along!

Links

* OkDork
* AppSumo
* Sumo.com
* Eventual Millionaire – Noah Kagan
* Mint.com
* MyFitnessPal
* Noah Kagan Presents podcast
* SEMrush <– free 15 day trial

People

* Noah Kagan
* Jason Fried
* Jaime Masters

Agenda
Background

* “I was a corporate monkey.”
* Facebook
* Mint.com
* AppSumo and Sumo.com
* “We help the underdogs kick ass.”

Podcasting

* “I was having amazing conversations that I wanted to hear again.”
* “It’s giving me an excuse to meet people I want to meet.”
* “I built my email list from day one.”
* “Which channel drove results?”
* “What is the activity you can double and what is the activity you can kill?”

Mint

* “We went out and surveyed a bunch of people.”
* “Create checklists and hire people you admire.”
* “If you’re not available, who is your favorite person?”
* “Every day of the week, the customer knows what to expect.”

Connections

* “How do you give unique gifts that people will appreciate?”
* Repurposing content
* Build a relationship over time

Full Show Transcription – Provided courtesy Britney Muller
Dan: I’m super excited for today’s guest it is Noah Kagen of Sumo group which is sumo.com and appsumo.com and his blog Okay Dork. He’s worked for Mint,