068: Amazon SEO – The Detailed Steps To List, Rank & Sell Products w/Danny McMillan

Google is NOT the only search engine. It’s arguably not even the #1 product search engine. According to some statistics, Amazon is.
My guest today has estimated kitchen products, for example, get upwards of 30,000 searches per month for one keyword. So … who cares if Amazon or Google is #1 in product searches? That’s a TON of search demand with purchase intent.
And I believe with the rise of voice search and personal assistant technology like the Amazon Echo, it’s only going to get more important (and just more competitive with Google).
Danny McMillan is an expert seller on Amazon. In this episode, he breaks down Amazon ranking factors, how to set up your page, how to drive awareness and sales and tons more!
This is a must listen for anyone interested in ranking and selling in Amazon – OR if you have clients that want to leverage the power of Amazon.

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Links

* Moz Post of this episode (coming soon!)
* Venturebeat article on Amazon
* Danny’s Breakbeat Production
* Danny in the Wiki for Nu Skool Breaks
* Record Mirror
* Seller Sessions
* Seller Sessions on YouTube
* Fulfillment by Amazon
* Ali Baba
* John Lee Dumas Interview (Book Selling)
* Sistrix Amazon Keyword Tool
* Amazon Vendor Central
* Amazon Vendor Express
* AMS Ads
* AMS Headline Ads
* Amazon Business Reports Help
* Optimizing The Amazon ‘Backend’ Keywords
* Amazon Sponsored Ads
* My Episode/Interview on Seller Sessions