092: Mobile First Indexing: A Whole New Google w/Cindy Krum

In today’s episode!

* What ‘link equity’ might mean in a mobile-first index world
* Why you don’t need a URL to be indexed anymore
* Language & Keyword Indexing vs Entity Indexing
* What chatbots have to do with voice search
* Google Actions and Google Assistant
* Listeners questions answered (PWA’s, AMP, Google Posts, Mobile Site Speed)
* Why the entire SEO industry is excited about the new Heads of Google Search

Listen Now!

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Related Episodes You Might Like

* The Rules of Mobile SEO Success w/Ashley Berman Hale
* Accelerated Mobile Pages, Crawling and Podcast SEO w/John Mueller
* Voice Search, Structured Data and Duplicate Content w/Alexis Sanders

Show Agenda and Timestamps

* Show Introduction [0:20]
* Cindy Introduction [0:49]
* When did Cindy get into Mobile SEO and why [0:55]

* What peaked Cindy’s interest in Mobile in the beginning years [3:38]


* What is MobileMoxie? [6:49]
* Mobile First Index [8:24]

* Discussion of Mobile First Indexing and Google [8:41]
* Definition of Indexing [10:45]
* Does there need to be an URL to be indexed? [12:11]

* What does this apply to? What doesn’t have an URL that Google will assign an URL? [15:02]


* The difference between Mobile Indexing and Mobile First Design [16:15]

* Is a responsive website all set for the mobile first indexing? [17:39]
* Link Graph changing and Mobile link profile as a core ranking factor [21:09]


* UX and User Metrics [23:31]

* Are the metrics used to rank UX for mobile and desktop different? Once it is Mobile First will Mobile UX and User Metrics be used for Desktop rankings? [23:34]
* Should you primarily optimize content for the mobile user or the desktop user? [25:18]

* If you focus on mobile over desktop or vice versa will google penalize the other? [27:40]
* User and Context Centric, Google Fuchsia [28:45]






* Sponsor Break BuzzSumo with Discount Code!! [31:09]
* Danny Sullivan and Cindy Krum Twitter exchange [32:24]
* Cindy’s Expanded view of Mobile-First and Cindy’s 4 part article series on the topic [38:26]

* How is Cindy viewing Mobile-First and Entity-First indexing? [38:40]
* Cross-device search results [43:23]
* Structured Data [44:40]
* Audio versions of Articles [46:16]
* Voice Search and how does it fit into Mobile-First [48:28]

* What are Chatbots and Google Assistant? [49:34]

* How to leverage voice and chatbots? [51:11]






* Twitter Questions [52:38]

* Progressive Web Apps [52:58]
* What are Cindy’s views on AMP [54:54]
* How can websites measure how effectively they are optimizing for entity extraction?