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Here's the first episode of our new series, the PW Report, where each week we go into the subscription economy benchmarks that you can't get anywhere else. This week we heard from David Cancel, CEO and Founder of Drift who wanted to know the state of churn in the subscription economy.

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Founded in 2012, Price Intelligently is revolutionizing how businesses price their products and services through technology that leverages existing and potential customers to determine true value. We built our technology because too many companies are relying on faulty data, competitive benchmarks, or "gut feelings"​ to set the most important lever in their business, and therefore are leaving an enormous amount of cash on the table. Essentially, we're nerds and we love it.

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