Using Google Hangouts for Marketing and Communications

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Show notes can be found at http://krishnade.com/2014/visual-content-marketing-show-episode-2

Perhaps you have been considering using Google Hangouts in your business but are not sure what this will entail?

Join me in this new series of conversations with people and businesses who have been using Google Hangouts in their organisation and be inspired with ideas and practical tips on how you could use them as part of your visual content marketing and as a communication tool in your organisation.

ABOUT MY GUEST

Our guest guest Rich Klein and you will find his website at http://richkleincrisis.com

Rich has been using Google Hangouts for the last 18 months to host his online show all about crisis communications.

Rich shared with us his experience of using Google Hangouts for communications and this should be especially of interest to people in marketing and PR as Rich is a media relations and crisis communications consultant.

SHOW NOTES

00:00 Introduction to the show

00:40 An overview of the themes of the Visual Content Marketing Show and how to get an update of future episodes

01:40 How to share your thoughts about the show using the hashtag #HangoutPioneers

02:30 Shoutouts to our viewers and how they are using the tips we shared in the last episode

05:00 Why Rich decided to host his Crisis Show

08:20 The format of The Crisis Show and the challenges of making sure that they did not breach copyright when covering breaking news and press conferences on the topic of crisis communications

09:30 How The Crisis Show is reaching a global audience

10:15 Exploring the initial concerns of hosting a new show on Google Hangouts

11:10 How the format of the show has changed based on feedback from viewers

13:00 Supporting your guests to get familiar with the set up of the show

16:00 How Rich prepares for his show and undertakes research to support the programme

18:20 Tips for using the chat box and encourage a flow of conversation with the shows guests

22:25 The tools Rich uses to host his show and the importance of making sure that your background does not detract from your message

25:10 How Rich promotes The Crisis Show show

29:00 How hosting the show has resuted in new business opportunities

30:00 Actions to take after your show has aired that will help you promote your show including adding show notes and links

35:00 An example of embedding a scheduled Google Hangout on air (as we did for this event) and the three ways people could watch The Visual Content Marketing Show when it aired

37:00 Taking care not to breach copyright when broadcasting your Hangout and the consequence of not being compliant

40:00 Where Rich gets ideas and inspiration for The Crisis Show

41:20 Tips for reaching out to potential guests for your show

43:00 How Google Hangouts can be used in planning for a crisis and as a media channel when in a crisis by hosting an online news conferences

48:30 Watch The Crisis Show on YouTube http://www.YouTube.com/TheCrisisShow

49:30 Exploring what your next steps will be

50:50 Details of the next episode of The Visual Content Marketing Show

52:00 Show wrap up

Remember to leave your feedback about the show and how you plan to use the tips we shared so that I can feature them in next weeks episode.

FOLLOW US ON TWITTER

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- Follow Rich at http://www.twitter.com/RichKleinCrisis

ADDITIONAL RESOURCES FOR VISUAL CONTENT MARKETING

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