#2: Steve Kamb From Nerdfitness On Becoming an Authority in Your Field When You Are Not An Expert

What you will learn

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How to become an authority even when you're not an expert
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How Steve managed to differentiate himself in an ultra competitive industry
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How Steve figured out the perfect branding with the help of his audience
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How to build a forum the right way
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How to transform an active community into 6 figures / year

In this episode, I sat down with Steve Kamb, the founder of Nerd Fitness, a site teaching fitness like it is a video game for geeks.

Steve's site is home to an incredibly lively community of fitness enthusiasts that are seeking for no bs / fun ways to get in shape.
Building a presence in the fitness industry
It's no secret, the fitness industry is an incredibly competitive space and making yourself a name in there with no advertising budget and no 6 pack is nothing short of a small miracle.

Yet, Steve did it. When I asked him how he did it here is what he replied:

"I was just myself and told people upfront that I was not a trainer but I wanted to share the few tips that really made a difference for me. People really got on board with it and started following me."

​Steve was not a ripped athlete and was completely honest about it, working out with a gallon of milk in his living room and that seduced his audience. As time passed he became a real authority without even being a trainer!
​Nailing Branding
Another thing that struck me with Nerd Fitness is how incredibly well branded the website was.

I loved the colours and fonts of the site.​ He told me they were inspired by the rebellion from the original Star Wars movie.

But Steve's site did not always look that way. Actually he started with the default WordPress theme and a white background for a while.

Only when the site started taking off did he ask his audience:

"Do you want to build an empire or start a rebellion?"

Their answer shaped his branding: they wanted to start a rebellion and the Nerd Fitness branding was born.​
Building an active community
Another noticeable achievement from Steve is his forum. He has thousand of active members and people are very active there, sharing their results, tips and just hanging out together.

This is very powerful and makes his followers visit his site regularly without the need for him to create any content.

The way Steve managed this little prowess is by first opening the forum to a few members only and really engaging with them. Then he opened it to more and more people until it became self sustaining. Smart​
Launching info products the right way​
​Following all these successes, Steve's follower wanted more from him. That was the ideal time for him to start making some money and launch his first paid course.

This is exactly what he did.

Steve started small and released a small ebook that made him a few thousand dollars. That gave him the courage to quit his job, work on it full time and eventually build his 6 figures/year empire.

We talk about a lot more things on the interview so I encourage you to listen to it and I hope this summary made you want to!​
Resources Mentioned In This Episode

* Nerd Fitness
* The rules of the rebellion
* Nerd Fitness Yoga
* Level Up Your Life Book

Full Transcription