#09 Selling Things & Spending Money as a Business: Get The Most Bang For Your Buck

What you will learn

* What is a content upgrade
* How to technically implement a content upgrade
* What kind of results you can expect from content upgrades
* How to craft your content upgrades
* 3 tips to make content upgrades convert even better

In today's podcast, Mark and I talk about something you are going to have to think about as you get successful: money and how to handle it.

It is one thing to make money, but you will realise that between the affiliate dashboard and your bank account, there are many steps and each one could cost you quite a bit of your hard earned money.

In this episode, we will show you how to keep as much of your money as possible​.
Selling Things
When it comes to selling things online, it is important to chose the right options. There are 3 things that make a solution interesting:
Costs
Different payment gateways have different costs. Here are the main ones and their associated costs:​


ClickBank (10%)
​Clickbank is an all in one solution: shopping cart / affiliate platform that makes it very easy for you to sell digital products.

Check it out >>​


Paypal (2.9% - 3.9% + 30c)
Paypal is owned by Ebay and probably one of the most used payment platform online. It is safe and widely recognised by the users.

Check it out >>​


Stripe (2.9% + 30c)
Stripe is a rather new payment gateway that lets you take on site credit card payments and lets you do 1 click up sales (very nice for more revenue).

Check it out >>


Gumroad (5% + 25c)
Gumroad is a brand new payment gateway that makes it very easy to sell virutal products on your site, easy to use and well designed, it's a serious contender to replace ClickBank eventually.

Check it out >>


Fastspring (5 - 8%)
Fastspring is more of a SAAS payment gateway but they will also let you use them for other purposes.

Check it out >>
Willingness to spend money with you
There are 2 things that make people more willing to spend money:

* ​Paypal - people don't consider the money they have on Paypal as real money and it is much easier to get them to spend it.
* American Express - People earn a lot of air miles when they spend with American Express. As a result they have less remorse spending money with their Amex.

Ease of implementation​
In general you should focus on easy implementation and sell then optimise later. Here are some considerations when it comes to payment gateway implementation:

* Clickbank, Paypal, Stripe, Gumroad & Fastspring all have built in shopping carts that make it very easy to implement without code
* Paypal and Stripe both have API's that plug into most 3rd party shopping carts
* Clickbank has a built in affiliate program which is awesome if you know people that can promote you

Buying Things
You would think that buying things would cost you nothing but there are hidden costs especially when you work with different currencies:

* ​Paypal has prohibitive currency change rates
* Credit cards typically charge a few % plus fix fees, it's really inneficient

Recommended credit cards abroad:

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