CONEX S6: How The Kotecki Group Is Bringing Back the Art of the Case Study

James Kotecki, Principal of The Kotecki Group, joins the Content Pros Podcast to share how case studies can energize your marketing with multiple pieces of impactful, motivating content.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

In This Episode

• How one case study leads to a multitude of pieces of content
• Why cultivating content for case-studies doesn’t have to mean a huge financial investment or risk
• How fine tuning the art of interviewing leads to inspirational and motivational content
• Why a compelling interview means setting up a good tennis match

Resources

• James Kotecki on Twitter: @JamesKotecki
• The Kotecki Group
• James on Politico, Facebook, and Instagram

Visit ContentProsPodcast.com for more insights from your favorite content marketers.