CONEX S9: Why the Account Manager Shouldn’t Just Keep the Client Happy

Andi Robbins, Integration Director at Riester, joins the Content Experience Show to discuss account managers and ways to collaborate effectively on content.

 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

• How to lead by being a part of the conversation
• How to work collaboratively between content strategists and account managers
• Tips for effectively selling content
• How to approach strategy change with a client
• How to create better content

 

Resources

• Conex 2018
• Riester

 

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