Des Traynor lays out the five inputs he balances in product development at Intercom

In episode 624 of This Week in Startups, Intercom cofounder Des Traynor speaks to the LAUNCH Incubator. His talk, titled “Thinking Through the Funnel,” leads founders through different issues they should consider when trying to acquire users. Des lays a foundation by saying that most companies have no difficulty getting their first hundred, thousand, or sometimes even million users; it’s keeping those users that is the truly challenging task for companies. Read on for a quick walkthrough of the four main steps of getting — and keeping — users.

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