157: How Authenticity Can Impact Your Prospects, Customers, & Sales Team w/ Mike Rizkalla

Stop being salespeople, and start being humans. If your product isn’t going to help a prospect, be honest and do what’s in their best interest.

This level of authenticity will create a real human connection that is the root of any great brand.

In this episode, Mike Rizkalla, Founder of Brave New World, explains how authenticity can impact and benefit your prospects, customers, and sales team.