075: Boost Your Rankings By Improving ‘Crawl Budget’ w/Dawn Anderson

In this episode, I guarantee you’ll learn at LEAST one new mind blowing concept about SEO. Or very possibly two. Or three. Probably more (listening back to this interview, I had a ton of light bulb moments myself).
Such as…. you know those studies that show longer content correlates with higher rankings? Well, maybe it’s not literally the length of the content – but rather because longer content ranks for more queries, and thus Google crawls it more often – and it’s actually that crawl frequency that keeps it ranking better.
Hmmm. Something to ponder!
Or did you know … those ‘crawl stats’ numbers you see in Search Console may not actually mean what you think they mean? I don’t want to give it away, so check out this awesome episode to find that out – and much more.
Dawn and I discussed crawl budget but also chatted about her speaking engagements – and a way to take your SEO to the next level – that not many people talk about.
I know I have a TON of ideas I can’t wait to apply to this site and my client’s sites.
I think you will too 🙂
Enjoy!

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Show Agenda & Timestamps

Dawn’s Marketing Background [2:40]
Dawn’s Company: Move It Marketing [6:50]
Dawn Typical Work Day [8:38]
Prior Career [11:19]
Crawling and Crawl Budget [13:08]

How Does Google Determine when a Page is Important? [16:31]
Insite Anchor Text Consistency [21:56]
Duplicate Content Myth [24:23]
Breadcrumbs [30:17]
Log File Analysis Tools [36:33]
Migration Impacts of Crawl Issues [45:04]


Tips for Asking Googlers Questions [50:40]
Twitter Poll on Speed Tools [51:56]
Information Retrieval Events [55:18]
How Much Time Making Slides for Speaking? [57:27]
How To Make Dense Technical Topics More Interesting [59:13]
How Did Dawn Land Her First Speaking Engagement? [1:02:18]
MozCon Teaser [1:05:46]
Dawn’s Twitter, Facebook, LinkedIn, Website [1:07:40]

Related Episodes You Might Like

* Vanessa Fox on Optimizing Crawl Budget
* Aleyda Solis on International SEO

Tools Mentioned

* DeepCrawl
* SEMrush (15 Day FREE trial with that link)
* Loggly
* GT Metrix
* Google Page Speed Insights

Articles & Online Resources

* Institute of Direct and Digital Marketing
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