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PNR 165: This Is the Year Agencies Buy Media Companies

Oct 1 , 2017

PNR: This Old Marketing

companymediayearpnragencies

In this broken pipe episode of This Old Marketing, Joe and Robert talk about Medium's latest pivot while AOL thinks they've discovered a better way to serve up advertising.  In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. Rants and raves include Tom Brady and long-form content.  This week's TOM example: AARP.

This week's story links:

Renewing Medium’s Focus
 
Vayner Media Acquires Women’s Publisher PureWow
 
AOL Hopes These Two New Ad Formats Will Thwart Ad Blocking
 
Buzzfeed’s Tasty Cookbook Sold Enough Copies To Make It One Of The Bestselling Cookbooks of the Year
 
 
EPISODE SPONSOR
Content Marketing Institute events at http://contentmarketinginstitute.com/events/
 
RANTS AND RAVES
 
 
 
TOM
AARP Magazine - http://www.aarp.org/magazine/

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