#30 – How To Find A Niche That Is Guaranteed To Be Profitable

What you will learn

* How to choose the perfect niche
* When search volume matter and when it doesn't
* Why competition can sometimes be a good thing
* Why emotions matter
* Examples of good and bad niches

It's one of the most common newbie questions: Which niche should I choose?

It's a difficult question to answer as there are a lot of things to consider. In this episode, we explore what those are. While it is true that any niche can be successful, we focus primarily here on niches that make money.

By the end of this episode, you should have a good framework for choosing a profitable niche.
Full Transcript
Welcome to the Authority Hacker podcast, the place to learn field tested, no BS tactics to grow hack your online business, and finally, live life on your own terms. Now, your hosts, Gael and Mark.

Gael: Hey guys, welcome to the Authority Hacker podcast. Today I'm with Mark, how is it going Mark?

Mark: Hey, going great.

Gael: Cool. Today we're going to talk about something a lot of people are interested in, I think, and these are more basic questions, but I understand that a lot of people still haven't started their websites etc, and if that's the case, and a lot of people are paralyzed because they just don't know what topic to pick. Today we're going to talk about the attributes of la good niche, and I should put some quotes around "good", right. Because, the truth is, you can make money from all niches. I mean, any site that gets traffic, you could essentially put ads around and make money, even if it's not commercial at all, even if there's nothing special about it, you can definitely make money. But the truth is, you can make more money in some niches than others, and really it's not like can I make money with this niche, you can kind of make money with any niche, it's like kind of make good money with any niche.

Not necessarily the case, but as a site owner, you know people's job is to create a bridge between some kind of interest of someone; let's say I'm interested in the gym or getting in shape, and bridging that with products and services while offering a good experience to the reader, so it's like someone's working on how to get a better grip, then you talk about the exercise they can have and then you mention also the stuff they can buy to actually have better grip like these little hand grippers, and people can click through and buy and then they can buy from your shop, or someone else's shop and you will make some money out of that.

Another thing I wanted to say is that the topic on its own is really not that important, what is important is where is the money, like, and I think you probably see that as well Mark, it's like a lot of people they start a website and they have absolutely no idea how they are going to make money, they are just like oh I thought it would be interesting, or I've seen a lot of people do that, and so I'm just going to do that.

Mark: I mean, we did that with Health Ambition, to an extent at least. I mean, we really didn't do too much research into how we are going to monetize it. We just built it and worry about that bit later.

Gael: And that's a terrible idea, so don't do what we say- don't do what we did. But with the new sites that we're looking at etc, it's definitely a different story.

Mark: I think there's also like a lot of, I see a lot of advice out there and sort of like, newbie courses it's pick something you're interested in, don't worry about all these kind of stuff. And I think there's a reason for that to get people sort of motivation up there. But you're right, without sort of thinking what's the endgame here, you're missing an opportunity.

Gael: I like online games, but if I made a site about online games, I don't think I would make a ton of money.